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New Balance

Our goal is to help you achieve yours.
At New Balance, our job is to aid athletes in their pursuit of excellence, whether that means helping professional athletes set records and win medals, or propelling everyday athletes to achieve a new PR, run their first 5K or just to live a more healthy and active lifestyle.

Our products are the perfect blend of function and fashion, giving you the performance technology you need and the style you want. Our associates around the world bring these goals to life with their high-level skills and creativity. While we offer the best product on the market, we’re also equally committed to giving back. So while we look to succeed, we believe in ensuring others have the same opportunity.


We stand behind the quality of official New Balance products and appreciate your help in reporting fake websites or gear touting our trusted American brand.

New Balance has joined with Westin Hotels & Resorts to help you stay fit wherever you go. Through our exclusive gear-lending program, everything you need to keep active on the road will be delivered right to your room.

New Balance Foundation

Established by New Balance owners Jim and Anne Davis in 1981, the New Balance Foundation develops enduring relationships with non-profit organizations committed to building healthier, stronger communities – with a specific focus on the prevention of childhood obesity. The Foundation takes a holistic approach towards childhood obesity prevention that includes investing in scientific research, driving healthy and active lifestyles, and ensuring children are set up for life-long success.