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Every FitFlop product is biomechanically engineered – which means it’s designed to complement your body
structure, joint alignment and natural movement. 


Feel and perform your best, every day. We apply the research, cutting-edge science, and testing, usually reserved for sports performance
shoes, across our whole range. Because why wouldn’t you want to feel and perform your best, everywhere and every day?
Ballet flats, beach flip-flops, platforms, wellies…we believe almost any style can be re-engineered to be easier on your body and
ultra-comfortable underfoot.


Don’t just take our word for it (or that of our legions of superfans around the world). To understand the difference wearing something designed around the biomechanics of your body makes, you really need to experience it for yourself. Just be warned, your first FitFlop purchase is unlikely to be your last.


We’re really excited to bring you our new leisurewear range, Basic Threads™. Featuring super soft deluxe cotton-blend joggers and tops, all made in Italy, and perfect to pair with your favourite FitFlop shoes.

Tailored to perfection using a soft cotton blend that's light and cosy.

The drawstring waist means you can wear them high for a classic fit or low for a relaxed look. So whether it's a day errand running or getting some much-needed 'me' time at home, these will be your go-to for cosiness.

An everyday essential, made easy. Thoughtfully designed with a deep crew neckline, casual drop shoulders and a slightly boxy cut, this classic style looks as great with your joggers as it does tucked into your tailored trousers or high-waisted jeans.

Top and tail all of this off with the perfect beanie and most feel-good socks you'll find.The beanie is made with 100% extra-fine Merino Wool - deluxe, sustainable, thermoregulating and soft-against the skin. The socks are also thermoregulating with durable padding and they're biomechanically engineered to support for your legs, making them the best choice for hours spent on (or off!) your feet.