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Ocado is a UK-based online supermarket specialising in home grocery and household deliveries. Known for a wide range of chilled, frozen and pantry items plus everyday home essentials, Ocado focuses on reliable timed delivery and a catalogue that mixes major brands with own-label lines.

Founded2000
Best forOnline grocery and household delivery in the UK
Price range$$
Ships toUnited Kingdom

Key strengths

🚚Reliable home deliveryTimed delivery windows and temperature-controlled transport for chilled and frozen goods keep fresh items in good condition from warehouse to your door.
🛒Extensive selectionLarge range across groceries, household essentials and drinks — national brands, specialist lines and Ocado’s own-label products all in one basket.
Convenient online serviceIntuitive website and app with favourites, saved orders and repeat delivery options make regular grocery shopping fast and predictable.

What they sell

Online groceries

Ocado’s core is grocery: fresh fruit and veg, bakery items, meat & fish, dairy and chilled ready meals. Orders are picked from automated warehouses and handled for temperature control, reducing spoilage. You’ll find both everyday supermarket brands and specialty or premium options for entertaining and weekly shops, plus frequent promotions and multi-buy deals on pantry staples.

fresh fruit crate

Home & cleaning

Household essentials at Ocado include cleaning products, laundry detergents, paper goods and pet care items. The site groups bulk sizes and smaller everyday formats, making it easy to top up supplies. Special offers and brand packs appear regularly, and delivery lets you avoid heavy in-store lifting — useful for repeat orders of bulky household consumables.

cleaning supplies bottles

Kitchen & tableware

Beyond groceries, Ocado stocks kitchen accessories, cookware basics and tableware for everyday use and small seasonal ranges. Expect practical items like cutlery, mugs, plates and serving ware alongside occasional homeware drops. Items are usually packaged for safe transit so fragile goods arrive ready to use, and they sit alongside food categories for one-stop shopping.

stacked ceramic plates

Top categories

Fresh produceBakery & chilledMeat & fishFrozen foodHousehold & cleaningHealth & beautyBaby & childWine & drinks

Quick verdict

What we like

  • Large selection spanning grocery and household essentials
  • Temperature-controlled delivery for chilled and frozen items
  • Easy-to-use website and repeat-order features
  • Frequent promotions and multi-buy offers

Worth knowing

  • Delivery fees and slot availability vary by postcode and time
  • Service limited to the United Kingdom
  • Occasional substitutions or out-of-stock items on popular products

Common questions

Where does Ocado deliver?
Ocado delivers to addresses across the United Kingdom. Delivery slot availability depends on your postcode and demand — the website and app let you check available windows and book in advance.
What if I receive damaged or missing items?
If an item arrives damaged or is missing, contact Ocado customer service via the app or website as soon as possible. They typically offer refunds or replacements after reviewing the issue; exact timeframes and remedies depend on the item and situation.
How can I save money or get discounts?
Ocado runs weekly promotions, multi-buy offers, and special deals visible on the site and app. Sign up for emails and check the offers section to catch reductions and limited-time vouchers; savings vary by product and campaign.