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Iceland, the UK’s leading frozen food specialist, is committing to become the first major retailer globally to eliminate plastic packaging from all of its own brand products by the end of 2023. The process starts now and Iceland is challenging itself to complete it within the next five years.

Iceland Foods is a unique British food retailer with over 900 stores throughout the UK, a further
40 owned or franchised stores across Europe, and a global export business. This is its story.


Iceland’s Rang-Tan animation, designed to raise awareness of tropical deforestation driven by expanding palm oil production, is viewed more than 70 million times on social media – making it becomes the most viewed Christmas ad of all time, despite not being cleared for TV broadcast.

We seek to build a growing, profitable and responsible business that does the right thing for our colleagues and customers, the communities we serve, the planet and future generations.

Our Doing it Right plan, set out here, supports the UN’s Sustainable Development Goals, and is driven by the people who work in our business and live in our communities.  We’re excited about being at the forefront of change within the retail sector and look forward to a more sustainable future.

Please stay with us for the journey and we’ll keep you up to date with more detailed information on our progress.