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Our vision is to preserve a safe, healthy environment on this wonderous planet for now and for all who come after us. 

Since 2003, we’ve been obsessed with finding solutions to environmental challenges, scrutinising everything about the product to uncover any green-washing, hidden toxins or dubious ingredients.

Where ever you are on the journey, we’re here to help you make a confident decision that works for you.


Our founder

Tracey Bailey created Biome in 2003 to empower others with the knowledge and access to carefully vetted choices that would make a difference.  It all started 20 years ago when Tracey visited the endangered orangutans in Indonesia and pledged to be part of the change!

Soon after opening the first Biome store in Paddington, Tracey’s mother developed an aggressive brain tumour. It was then she truly recognised the importance of avoiding the unsafe industrial chemicals that manufacturers hide from us.

Tracey loves to delve into the green-washing, such as her work on palm oil, and misleading claims around biodegradable plastics, bamboo fabric, and synthetic fragrances.


Our impact

More than seven million single use plastic items saved in one year

We are a business aspiring to do good, not what is easy or most profitable

What you do makes a difference, and you have to decide what kind of difference you want to make