WE WERE BORN TO BE DIFFERENT, BUT NEVER ALONE.
WE CELEBRATE COLOURFUL INDIVIDUALITY THROUGH ONE SHARED SPIRIT.
WE ARE US COLLECTIVE.
Our mission is to surround ourselves with people who get it, and get us. We understand that the lines between high-end fashion and streetwear have blurred and plan to bring together some of the world's most sought after brands to provide authentic experiences for friend collectives across the UK.
We are the UK's leading multi-branded high street fashion retailer and we offer customers the best possible mix of fashion, brands, quality and value. But that's not all; we are unique and dedicated to giving our customers what they want.
We don't just sell clothes, we set out to inspire our customers giving them the freedom to find their own style, to play by their own rules so they can wear what they want to wear.
It's fashion for our customers, inspired by our customers.