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We may be new to you - but we've been making impeccably stylish, beautifully designed products, principally in white, for over 25 years. Think timeless style, not fast fashion, quality, not quantity, and an attention to detail in everything we do, from hand-finished bed linen to our second-to-none customer service.

We believe in making the most of life's simple pleasures - it's the little things that matter. Precious moments of uncomplicated happiness are our constant inspiration, and it is with these in mind that we create collections that are built to last and become an intimate part of our everyday lives.

I cannot emphasise enough how much thought, care, and attention to detail goes into every item we make at The White Company - I hope you'll cherish your purchases as much as we do.

So much has changed over the years – and yet so much has remained. What started as a 12-page mail-order brochure has grown into a multi-channel, international business, yet our love of crafting impeccably stylish products, principally in white, has never wavered.

From waking up in crisp white sheets to the feel of super-soft cashmere against your skin, we still believe in using the very best you can afford, every single day, seeking pleasure in the simplest of moments

We travel the globe, from Italy to Vietnam, in search of the very best fabrications: the softest cashmere, the purest silk, the most beautiful linen and the finest stoneware. Our products are truly best-in-class – we ensure everything we make is easy to care for, wonderfully durable, and made to last.

At The White Company, we believe the lives we make with the people we love are what makes life truly special. To us, the simple daily pleasures of home, friendships and family are as important as life’s big milestones. We want to give our customers the outstanding quality products and wonderful service to make the most of every day. It’s something we call Perfect Simplicity – inspiration for life.

We are obsessive about detail. From the supremely stylish to the incredibly practical, every item in our collection offers something truly unique and special, from the hand-worked stitching on our Santorini bed linen to the perfect fit of our premium Symons skinny jeans.

Cotton Jersey Lace-Insert Pyjama Set

Made from 100% cotton jersey in fresh white, our short pyjama set is made for Summer slumbers. Completely natural and breathable, this design features our new geometric lace on the front and bust of the A-line top and hem of the shorts.

Candles & Fragrance

Our luxury home-fragrance collection includes candles, room diffusers, home sprays and gift sets. Find bestselling Seychelles and seasonal Summer, plus new Spa Escape.