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Strength, Integrity, Style. The World Of Sis




Simone I. Smith leads a full life. The wife of entertainment icon, LL Cool J, a proud mother of four and “MoMa” of two, she’s also a 17-year cancer survivor, entrepreneur and philanthropist. Most important, she is a woman of God.

In 2011, Smith co-founded Simone I. Smith Jewelry. The idea for her first design came to be following her diagnosis of stage III chondrosarcoma, a rare type of bone cancer.

After surgery, she discovered that the lollipop tattoo on her leg was altered. That was the inspiration for her signature lollipop pendant, “A Sweet Touch of Hope.” Then came hoop earrings, bangles, necklaces and rings. Through her partnership with the American Cancer Society, she donates a portion of proceeds from each sale to the ongoing fight against the disease, in every form.

A self-proclaimed "accessories queen", she confesses that her earring choice usually dictates the rest of her outfit.

Smith joined forces with Grammy Award winner and Oscar nominee, Mary J. Blige, in 2018 to launch Sister Love, a jewelry line inspired by their friendship. The designs, which symbolize strength, edge, and style, are a reflection of their support for each other and their love of statement pieces. Most recently, Smith collaborated with Color of Change to create the Black Love collection.

"I'm definitely a 'hoop' girl"

Along with her hoops being selected for Oprah’s Favorite Things 2020 List, she’s appeared in Essence, InStyle and Hamptons magazines and has been a featured guest on QVC, Entertainment Tonight and The Insider. She’s also received honors from the National Association of Women Business Owners of Los Angeles, The Lady Like Foundation and the American Cancer Society, to name a few.

"I always knew that I wanted to do something to help and I feel very blessed to be able to do so."

Looking toward the future, Simone I. Smith is focused on transforming her life-long affection for accessories into a thriving enterprise, while offering hope and a helping hand to those in need. As always, she continues to walk by faith..

"I feel a great deal of pride in my roles as a wife and mother and now, with three jewelry lines, I feel even more fulfilled. Along with cultivating my philanthropic efforts, I want to continue to create quality, fashion-forward products and represent for all the ladies around the world who love accessories as much as I do."