SHEIN is a global fashion and lifestyle e-retailer committed to making the beauty of fashion accessible to all. We use on-demand manufacturing technology to connect suppliers to our agile supply chain, reducing inventory waste and enabling us to deliver a variety of affordable products to customers around the world. From our global offices, we reach customers in more than 150 countries.
We believe that the beauty of fashion should be accessible to everyone, not just the privileged few. When the company was founded in 2012, we noticed that fashion companies had to choose between offering choice or reducing inventory pressure and waste. So, we set out to change that by leading the development of alternative processes and technologies to bring fashion into the future.
Our customers are at the core of our business model, driving our growth to a team of nearly 10,000 employees serving more than 150 countries within less than a decade. Our digital-first model meets customers where they are: on mobile devices, online and on social media. We have become one of the most popular shopping apps and continue to engage customers by providing multiple content streams directly within the SHEIN platform and delivering the best online shopping experience.