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LOFT creates modern, feminine, and versatile clothing for a wide range of women with one common style goal: to look and feel confident, wherever the day takes them. From everyday essentials to attainable trends, LOFT consistently serves up color, print, pattern and novelty that never compromises on quality and fit (from petites to plus to tall to maternity).

LOFT, launched in 1998, currently has more than 650 full-price and outlet stores in Canada, Mexico and most U.S. states.

LOFT’s purpose is to be a broadly embracing, positive force for women—loving, inspiring and championing her optimistic emotional approach to living.

Our benefits


At LOFT, our philosophy is simple: a better YOU, a better US. Together, we are bound by more than our core purpose and culture. When it comes time to recognize the contributions of our associates, we’ve put together programs and options that fully address each unique lifestyle and need. From wellness to financial planning, it’s our way of showing you how we care.

Wherever you are in your life journey, we offer a variety of comprehensive and competitive benefit programs to meet your needs. We strive to offer programs that support both mind and body.

Health Care Benefits: Your health is a number one priority. Our comprehensive, yet affordable coverage includes medical, prescription drug, tele-health, dental, vision, and life insurance plans. We also offer Health Savings Accounts, with annual contributions from ascena, to help offset out of pocket health care expenses for you and your family.

Our approach and ambitions

We focus on inspiring women and girls—our customers, associates and suppliers—as well as the communities and environments where we do business. Our strong foundation is based on the responsible sourcing of our products and the sustainable operations of our enterprise. We believe that caring for women around the world and providing them with opportunities to lead, give back and live well, will lead to a better future for us all. Our connection to our associates and customers is deeply rooted throughout our business to bring Her, at the Heart of Us to life.

Through education and training, we help give women and girls what they need to find their voice and lead. We inspire women in their lives, their work and their communities through our leadership training, mentorship and grants.