Welcome to InFashionTimes, the one-stop portal for all things Fashion!
This webpage contains affiliate links. We may earn commissions for purchases made through affiliate links in this webpage. For more information, please read our Affiliate Disclaimer Policy.


Sign up for early access
Party outfits
Autumun / Winter sun shop
New in
Bridesmaid dresses
New in brands


Each season, Little Mistress brings you the latest catwalk trends and turns them into wearable and affordable women's clothing. Always chic, pretty and feminine, everything we do is designed in-house. Satisfying the appetite of even the most fashion-conscious customers, there's plenty of embellished maxi dresses, high-glamour partywear and exclusive bridesmaid dresses to go around.

Paper Dolls & Girls On Film believe in designing for the individual. Catering to those looking for wearable trends and stylish inner-city workwear, both brands have everything you need to dress your Monday-to-Sunday lifestyle. With plenty of transitional pieces, casual essentials and a Curvy edit to choose from, we make sure our fashion can be enjoyed by women of all shapes and sizes.

At Little Mistress, we're serious about our commitment to affordable and trend-led fashion. Our passion and determination has led us on the path to instant success, receiving numerous nominations and awards from prestigious industry experts.


The Little Mistress Group’s core philosophy is to bring together a unique mix of products and brands, all at attractive and affordable prices. The aim is to create accessible products in beautiful silhouettes, fabrics and gorgeous embellishments; instilled with incredible attention to detail.

We stand for Design, Quality, Value and Service.

The Little Mistress Group has seen extraordinary growth over the years; successfully breaking through the ever-competitive market that is fast fashion. In 2012 and 2013 we won the Drapers award for Young Fashion Brand of the Year, as well as Independent Young Fashion Brand of the Year in 2013. In 2014, the second brand to market, Paper Dolls, attracted a nomination in the same category as Little Mistress; Young Fashion Brand of the Year. Whilst competing against many young fashion labels, The Little Mistress Group brands keep coming out on top, shining head and shoulders above their rivals.

With a rapidly growing reputation, The Little Mistress Group is gaining more and more attention from the press and celebrities. Each of the three brands have their own signature style; giving you a fully-functioning wardrobe throughout the year, come day or night.


The Little Mistress collection is a haven of exclusive partywear. We've got your dancefloor wardrobe covered with glamorous maxis, show-stopping midi dresses and stunning jumpsuits. With plenty of hyper-feminine details to go around and silhouettes to make you look like a million dollars, our Little Mistress designs ensure all eyes remain firmly on you.


Paper Dolls makes dressing for the office and post-work drinks the easiest it's ever been. From boardroom to bar, figure-flattering dresses make styling for an 18-hour day simple. Designed to enhance your natural curves, you can be a high-powered career woman at work, and party-driven socialite come evening without having to change.


Inspired by the bright lights of London, Girls On Film is packed full of edgy, downtown styles. Full of on-trend pieces, it has everything you need to keep your wardrobe looking fresh. From party-ready bodycon dresses, to ripped skinny jeans, bardot jumpsuits and comfortable day dresses - Girls On Film is the obvious go-to collection for the girl who is young, wild and free.


- 3-time winner at the ‘Drapers Fashion Awards’ (2012 and 2013)

- Ecommerce – 2014 Nominated for Etail PayPal award in ‘Best Pure Play Etailer over £10m turnover’

- Export - 2014 Nominated for UKFT – Brand Of the Year

- Opened our first Flagship Store in Guildford, October 2017

- Nominated and Short Listed for Drapers Digital Awards 2018 - Best Multichannel Retailer £25-£200m turnover