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JoJo Maman Bébé

JoJo clothing is not just adorable and fun but also truly practical and made to last; setting us apart from others. We’ve put 25 years of experience into perfecting beautiful clothes for your precious newborn, toddler or child. But we are not just a fashion retailer, our collections include nursery products, furniture, gifts and toys; offering new parents, friends and family everything they need from pregnancy to pre-school.

Our stores are designed with you in mind

e are here to help with every concern or new stage that your life as a parent throws at you. So please feel free to drop by with a nasty nappy, hungry baby or tear-away toddler. We’ve been there, nothing is too much trouble!


JoJo has grown organically from a kitchen table start-up to our current size with nearly 100 stores across the UK, Ireland and the US. But we have not lost sight of our priority to put people and the planet above profit.

The JoJo Story

From our humble beginnings as a kitchen table start-up, our ethos has always been the same: to offer gorgeous, quirky yet practical designs and excellent customer service while putting people and the planet before profit. So much yet so little has changed since 1993; we’re no longer a one-woman band, but we’re still creating beautiful collections while being kind to the world around us.

In the Beginnin
Following her studies, running her small clothing business and travelling around Asia, Laura sets up a business based in Brittany,

The first JoJo store opens
JoJo opens its first store in Battersea, London after giving in to customer pressure. Old fashioned customer service and highly trained staff prove to be a hit, and several more stores open soon after. Within 10 years JoJo becomes the leading boutique mother and baby brand in the UK.

The first US stores open
With JoJo’s first US stores now open in Greenwich and Westport, Connecticut; Hoboken and Montclair, New Jersey; plus, a store in New York, there are exciting times ahead. We will continue to expand at a steady pace without losing sight of our ideals: putting people and the planet above profit, and offering a great service and gorgeous designs.