French Connection is a design led British brand, creating distinctive products across womenswear, menswear, accessories and home for the modern lifestyle. The brand distributes globally through retail stores, e-commerce, wholesale and licensing channels and is committed to offering a premium experience, ensuring the customer is at the heart of the business.
Since its creation in 1972, French Connection has enthused a passion for design and continues to deliver timeless affordable quality. Innovation remains at the core of the brand and all designs are created and developed from the head office in Camden, London.
From London to LA; French Connection prides itself on being a major fashion player in the global area. The French Connection Flagship is situated on Oxford Street, in the heart of the capital city’s ultimate shopping destination.
Although French Connection’s roots are firmly placed in British soil, the brand has a very strong Global presence within key international territories: the Americas, Europe, Asia, Middle East, Oceania.
OUR ADVERTISING & MARKETING
A simple advertising campaign launched French Connection onto the British High Street in the spring of ‘97 and has since evolved to personify the casual wear offering of the brand. The controversial ad campaign featuring the simple line ‘fcuk fashion’ hit the headlines and when ‘fcuk advertising’ followed hot on its heels the attitude of the brand was established. We never fail to keep the brand exciting and original, pushing boundaries and always making a statement.
Frenchconnection.com embodies all the characteristics of the brand. Showcasing the season’s latest pieces through unique, high quality photography and video. Always ahead of the curve, French Connection were among the first premium retailers to launch a website and since its launch frenchconnection.com has remained at the forefront of the e-tail experience. Online, on mobile and in store, our customers can access and interact with the brand anytime. A responsively designed website ensures the customers enjoy a seamless experience no matter the device.