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Forever New Clothing

We are Forever New Founded in Melbourne, Australia and loved across the globe, we're known for our effortlessly wearable and timeless collections that celebrate modern femininity. While we’re a global brand, behind the scenes we’re a collective of close friends: fashion enthusiasts, designers and in-store experts, who work non-stop to help our customers embrace and elevate their own personal style.

Each collection is designed in Australia with a unique blend of seasonal trends, feminine silhouettes and of the moment detailing, giving you the confidence to feel beautiful in every moment.


New outerwear is ready for whatever the weather brings your way. Relaxed blazers and contemporary trenches go from work to weekend with ease, while premium wool coats in signature silhouettes and fresh colours are made to brave the cold.

The blazer is a hallmark of the capsule working wardrobe. Make a statement in structured silhouettes and tailored suiting sets, which arrive in timeless tweed and chic new shades. For an easy weekend update, turn relaxed, oversized shapes for a blazer that’s better than brunch.


We might be one of the fastest growing fashion brands in Australia but behind the scenes, we're a community of close friends; a collective of fashion-lovers, designers, innovators, experts and creatives, with bold dreams that have taken us from Melbourne to the world. Forever evolving, we're always on the look-out for talented people to join our team.