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Born in 2005, END. gathers together the very best in streetwear, sneakers, casual and outdoors-wear, alongside a variety of heritage and high-fashion labels.


Founded in 2005 by Christiaan Ashworth and John Parker, END. was created through a shared passion for fashion, design, art, and music. Through this passion for culture the collective vision was to bring world-renowned names, emerging designers and unearthing brands from all corners of the globe to northeast England’s like-minded community. 15 years later and END. is now a leading fashion, sneaker, and design destination, offering its global community unique experiences via physical concept stores and digital touchpoints.

Reflecting on its founding principles, END.’s purpose is to inspire and educate its community through fashion, design, art and music. Whether it be through digital editorials or thought-provoking storytelling, collaborations or in-store workshops and live events, END. is a stage to inspire, educate, drive culture, conversation, and change.


END. partnered with Sneakers ER to provide visitors the opportunity to breathe life into their old favourites, with a service that included cleaning, repainting and a protective spray covering for those Air Max grails. Furthering the idea of prolonging the life of Air Max classics, we partnered with Nike Server and Vibram to give 35 sneaker-obsessed individuals the chance to switch out their old Air Max soles, with Linus Nutland providing consultancy on the best upper to pair with Vibram’s line-up.

According to Shoe Aid, over 4 million people in the UK are currently living in shoe poverty. To help combat that, END. partnered with Sole Circle UK to provide an in-store donation box, which gave visitors the chance to drop off their unwanted and pre-loved sneakers, helping those who live in shoe poverty overcome their situation one sole at a time. This also fed in with the workshop delivered by Sneakers ER, with visitors able to bring their old shoes, have them cleaned up and then donate them to Sole Circle UK.


Our App has been carefully constructed for your device. Whether you’re an Android head or an iOS guy our app has tailored features to help keep your shopping experience with us as clean and swift as possible.


Introducing the END. app for the best in sneakers and contemporary menswear. Download the official app on any device and shop the latest from a wide range of the world’s leading lifestyle brands.

Be the first to know about the latest exclusive arrivals and unmissable events at your nearest store.

Register for limited edition sneakers and clothing, giving you even more chances to secure those heat releases.