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We are a Nordic technology company selling fashion and beauty online. We offer our customers a curated and contemporary selection of brands, relevant to a variety of lifestyles, mainly through our multi-brand webstore

The Boozt brand is becoming a recognised name for fashion in the Nordics through high customer satisfaction. We strive to offer a convenient shopping experience with high service levels, consistent user experiences across both mobile devices and desktop, quick deliveries and easy returns.

Boozt has grown rapidly over the last few years to reach SEK 3.4 billion in 2019 and build a base of over 1,606,000 active customers on



Our vision is to become the leading player in Nordic fashion e-commerce.


Our mission is to deliver an outstanding online fashion shopping experience with unrivalled customer service.


Our values are founded on the pillars of trust, freedom & responsibility. These 3 pillars empower us as individuals, keep us inspired within our teams and build a more resilient company.


Central to our culture is the ‘care-why’ mindset. It is not only about knowing, but also caring. Being curious about why things are the way they are, choosing to act and going the extra mile for the customer, the company, and each other. This culture is supported by our three company values; Trust, Freedom and Responsibility.


We strive for Boozt to be THE destination for Nordic fashion followers. We offer a curated selection of Scandinavian and international, contemporary and premium fashion and lifestyle brands for men, women, and children. With over 600 mid-to premium brands, around 200 beauty brands, our customers can browse from our complementary assortment of fashion categories including clothing, shoes, accessories, sportswear, beauty products, and home.

We are passionate about customer satisfaction and delivering unrivalled customer service. Our customer service agents continue to set high standards for response times and quality on all communication channels. We always offer quick delivery and easy return options. We want our customers to be able to shop according to their values and provide relevant and reliable information about products on our sites.

Shopping with Boozt should be easy. We want to offer our customers a seamless user experience across platforms and consistently high standards when shopping on both mobile and desktop. We are continuously developing the shopping experiences for our customers through innovation and new technology.