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The brainchild of Emily Bendell, Bluebella was founded with a simple yet profound vision at its core: to deliver luxurious lingerie, underwear, and nightwear to spirited, fashion-forward women. Our brand champions innovation, inclusivity, and exceptional style above all else, redefining sensuality with every new collection.


Enter the world of luxurious, fashion-forward lingerie designed to inspire. Our bold yet accessible collection of brasknickerssuspendersbodies and basques and more offers eye-catching textures, soft fabrics and unique laces that push the boundaries of sensuality.

You just can't beat a sexy lingerie set to make you feel confident. Not to mention, matching underwear is the foundation of the rest of your clothing, the template of how you'll feel through the rest of the day.If you're a fan of the classics – think seductive lingerie sets with matching suspender belts – Marseille, a red lingerie set, is just what you need, with its premium Italian hosiery for a final touch of opulence. Or if you prefer your underwear sets on the contemporary side, then the strappy Emilia black lingerie set or our bestselling Nova underwear set are designed with you in mind.

Wearing matching lingerie is a subtle yet easy way to engage with fashion, and whether you're preparing for a night out, a work meeting, or a relaxed day at home, a beautiful bra and knickers set is guaranteed to lift your mood. Discover our incredible range of women's underwear sets, suitable for every mood and occasion.

At Bluebella, we know that wearing a fuller bust bra size can often mean you have to compromise on style - however, with our range of DD+ bras, we've made sure you can enjoy stylish & seductive bra’s from cups A to F.

Acting as the perfect solution for bigger busts, our larger cup bras work with exactly the same elements as all of our designs. Whatever you're looking for, there is a chic larger bust bra for you.

Add that perfect finishing touch to your lingerie looks with the Bluebella hosiery collectionStockingstightshold ups, or fishnets – you name it, we’ve got it. Crafted in Italy to the highest standards, the range caters to every style and any occasion, helping you lay an infallible foundation for a show-stopping look. We offer a variety of skin-tone variations as well as embellishments and finishes, making sure that you can wear our hosiery in a way that is unique to your style. Be sure to complement your choice of thigh-high stockings with a provocative suspender belt to create a timelessly elegant lingerie look.


Discover luxurious comfort and stylish decadence with Bluebella’s nightwear collection. Shop ChemisesPyjamas & Teddies & Kimonos to effortlessly elevate your at-home edit.


Our award-winning team takes inspiration from modern lifestyles, fashion trends and the world around us. Each collection we launch has a clear purpose and vision behind it, pushing the boundaries of design with unique fabrics, unusual trims and unforgettable new silhouettes. We are proud to be stocked by some of the UK's and world’s most famous retailers, including Selfridges, Victoria’s Secret, Bloomingdales, Zalando, David Jones and De Bijenkorf.

We are endlessly inspired by the allure of the hidden, the mystery of what lies underneath, and the illusion of nudity just waiting to be found. Our mission is to not only create beautiful designs but also to make them affordable and inclusive. We believe everyone should be able to wear Bluebella and feel empowered as they do so.


This autumn, we launched a collection of Italian hold-ups, stockings, and tights. Nubian Skin helped us ensure that our hosiery is not only beautiful but also skin-tone inclusive.


When it comes to choosing your everyday underwear, comfort often takes precedence over style. Here at Bluebella, we decided you could have both. Cue in the new Everyday collection, full of comfortable and fashion-forward sets designed with the signature Bluebella edge.