Bershka was born in 1998 as a new brand of the Inditex Group.
Bershka presents itself as a reference point for fashion that targets an increasingly demanding public, and in just 2 years, had consolidated its brand image in 100 shops. Today, after 18 years, the chain has more than 1000 stores in over 70 markets, with sales that represent 9% of the total revenue for the whole group. Bershka has a sales area of more than 455,000 square meters. The company's business encompasses the design, manufacture, distribution and sale of fashion in the stores.
In order to always provide the latest trends at its stores, Bershka uses the flexibility of its business model to adapt to changes that may arise during the seasons, and responding to them by bringing new products to the stores in the shortest possible time. The models for each season are developed entirely by their creative teams, who take as their main source of inspiration prevailing fashion trends on the market, through information received from the shops, as well as the customers themselves. The Bershka design team consists of more than 60 professionals who are continuously assessing the needs, desires and demands of consumers, offering more than 4000 different products in the stores each year.
Music, screens, projections, modern graphics, colors...
Bershka shops around the world are characterized by their strategic locations and detailed architecture. Establishments are turned into spacious, trend-setting spaces with a carefully conceived image that encompasses everything from its window displays to the clothing arrangements inside. Bershka selects the very best commercial areas in each city and positions itself in the most prominent sections of the main shopping areas. Unique buildings are often chosen, which the Bershka architectural studio then refurbishes and adapts to its brand image and philosophy.
Music, screens, projections, modern graphics, fashionable colors, contemporary furniture design, state-of-the-art lighting... these are all features that transform a Bershka store into a full shopping experience. The store interiors are designed to give maximum importance to displaying the fashion. The layout, music, lighting, furniture, graphics and all the materials used have been designed and carefully chosen to provide maximum freedom to customers as they discover the latest fashion trends. All the store elements are designed by the Bershka image team and are updated every season. Bershka stores and their spaces are designed to be appealing and comfortable for young people, transforming shopping into entertainment. While browsing, picking out and trying on clothes, they can listen to the latest music and check out urban art trends displayed in the graphics and photo sessions featured and displayed among the store decorations. Bershka places great importance in its window displays.
There Berksha displays to the public the most important garments and predominant themes from the collection. Window displays are constantly updated every season with the garments matching the style of the store's interior, reflecting the trends of the entire season. The new Bershka store concept transforms the entire shopping space into a window display, leaving a large glass front that allows the whole store and complete collection to be seen.
BSK is the youngest brand collection, always catering to the needs and interests of its audience.
The stores have separate spaces dedicated to the different product lines that Bershka offers. In each section, Bershka, BSK & Men, products are placed according to their style, creating a broad spectrum that ranges from casual wear to sportswear and from basic pieces to the latest trends.
The area dedicated to women's wear is the most important. This section has two product lines, Bershka and BSK. The first focuses on the latest fashions and includes current leading trends. It offers a wide range of jeans wear, evening wear, casual wear and the latest trends. BSK is the youngest brand collection, always catering to the needs and interests of its audience. BSK bases its collection on the interests and preferences of this audience, including music, idols, rock stars... The men’s section offers much more than just fashionable jeans wear for young people. This product line also offers casual wear, sportswear and fashion wear. In addition to its wide clothing range, Bershka also offers a broad selection of accessories and footwear.