apricotonline.co.uk
Apricot Online is a British womenswear retailer known for feminine, occasion-ready dresses and everyday separates. The UK-based e-shop offers seasonal collections of dresses, coats, knitwear and accessories aimed at shoppers who want polished, wearable style at accessible mid-market prices.
Highlights
What to Know
Dresses & Occasionwear
Apricot’s dress edit is the heart of the shop — from printed midi dresses to tailored occasion pieces. Expect feminine silhouettes, floral and block colours, and styles that translate from daytime events to evening gatherings. The site makes it easy to filter by length and occasion so you can find wedding-guest or party-ready looks without hunting through unrelated categories.
Coats & Knitwear
Outerwear and knitwear cover seasonal essentials: wool-blend coats, trench-inspired styles and lightweight cardigans for layering. Fabrics and finishes skew smart-casual, so pieces work equally well with tailored trousers or dresses. If you need polished outer layers for work or events, the coat and knit selections provide classic shapes with current colour updates.
Accessories & Shoes
Apricot complements outfits with a compact accessories range — shoes, bags and jewellery designed to coordinate with main collections. Expect block-heel shoes, compact handbags and simple jewellery that finish an occasion look. Accessories are presented as styling extras on product pages, helping customers assemble head‑to‑toe outfits from a single place.
Shop Categories
Verdict
What we like
- Focus on feminine, occasion-ready dresses
- Regularly updated seasonal collections
- Good mid-market price point with frequent promotions
- Clear category navigation for event dressing
Worth knowing
- Primarily an online retailer with limited physical presence
- Size range can be limited on some popular styles
- Some best-selling items sell out quickly