KVD Beauty creates high-pigment, high-performance, cruelty-free makeup inspired by tattoo artistry, like our #1 award-winning Tattoo Liner and bestselling Tattoo Pencil Liner. With waterproof long wear, ink-like pigment and needle-sharp precision, Tattoo Liner is still the uncontested holy grail of liquid eyeliner. We took the world by storm with lightweight full coverage when we launched Good Apple Foundation Balm with our signature long-lasting wear.
But we stand for more than just performance: As a vegan makeup brand, our makeup is and always will be 100% vegan and cruelty-free. That's why KVD Beauty never has and never will test on animals. We believe in fearless self-expression, while still being world-conscious. We celebrate the individual through artistic self-expression and limitless creativity. And above all, we give you the tools to live your beauty truth.
WE’VE LONG BEEN PIONEERS OF THE VEGAN + CRUELTY-FREE MAKEUP MOVEMENT. ALL OF OUR PRODUCTS ARE, AND ALWAYS WILL BE, HIGH-PERFORMANCE, 100% VEGAN + CRUELTY-FREE. YOU HAVE OUR WORD ON IT.
Our formulas don’t contain ANY animal-derived ingredients (including insects).
KVD Beauty never tests on animals—and never will. We only sell our products in regions, channels + product categories that don’t require animal testing. We will not sell in countries where it’s legally required to test on animals, such as China, until those laws change.
HOW WE DO IT
We shattered the myth that vegan makeup doesn’t perform. We’ve spent more than 10 years reinventing the formulation process in the labs, banning all animal ingredients commonly used in cosmetics + discovering new vegan replacements. We do it all without sacrificing the bold pigment + performance we’re known for.
Our high-pigment, high-performance makeup is your toolkit for limitless creativity. We support artistry of all kinds—not just makeup—through artist collaborations + more.
We reject beauty norms + accept all forms of beauty. We live by progressive + inclusive beauty standards. We believe in equity + inclusivity because in our world, outsiders are insiders.
If you don't absolutely love your purchase, we offer free pre-paid returns for all U.S. orders within 30 days of your purchase! You will receive a full refund to your original payment method, not including your original shipping charge. We will only accept items purchased on kvdveganbeauty.com for a return; if your item(s) were purchased from an authorized retailer, please contact the retailer to arrange a return. Please note we do not offer exchanges at this time. However, if you're unhappy with one of our products, please review the return instructions below.