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I Saw It First

Founded in 2017, we are the ultimate one-stop-shop for the stylish generation of savvy, fast-fashion obsessed females who deserve to see it first & wear it first, always. Got a major “nothing to wear” dilemma? Look no further. With new styles added daily, we are constantly serving the millennial girl with all she needs to be inspired, feel like an icon and keep her look on point on all occasions. For everything from glam party dresses, celebrity-inspired off-duty looks, poolside perfect swimwear, on-trend footwear and all the finishing touches, we’ve got our girl covered! We strive to make sure that no matter her bank balance, her dress size or her shopping needs, our trend-led customer can always finds something new to be obsessed with. It’s this dedication, passion and focus on our customer that we credit for our rapid rise from a small Manchester brand to one of the leading forces in the UK’s fast-fashion landscape. From an innovative sponsorship with Ibiza’s famed O Beach to collaborations with global icons, like Cindy Kimberly, Stassie and Lolo Wood, we’ve expanded in the last two years to become a recognisable and relatable name in such a competitive industry. Our unrivalled potential and undeniable success reached new heights on our second birthday this year, as we became the proud fashion partner of ITV’s world-famous Love Island. This insane milestone, along with our strong relationship with the style-obsessed millennial, and the love and respect from influencers & celebrities alike are just a few reasons why I Saw It First is fast becoming the girl’s go-to fashion destination.


Chilling out never looked so good with our latest range of loungewear sets! Shop our oversized jumpers, striped tracksuits and the hottest nightwear looks.

Create those effortless vibes and go for neutral basics with a chunky trainer and cap. After all there's nothing better than throwing on something comfy and why not do that in style?