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H.Samuel has been a much loved jeweller for over 150 years. Operating for such a long time has given us a wealth of knowledge and experience to ensure we can find the right item to help you say it better, in a style and at a budget that's right for you.


It may come as a big surprise that the person responsible for starting the largest jewellery and watch business for its time was actually a woman.

Who is H.Samuel? For years this remained a mystery or was thought by many to be a man. It was in fact a woman called Harriet Samuel who founded H.Samuel and pushed on for it to become what it is today. Defying the conventions of her time and pushing forward to pursue her own dream more than 150 years ago, this is how the story of Harriet Samuel begins.


H.Samuel has over 300 stores nationwide and is part of the Signet Jewelers Ltd, the world's largest specialist jeweller.

Our dedicated and knowledgeable staff is passionate about our products and services. We care about helping you find exactly what you're looking for and guiding you on your shopping journey supporting every in-store purchase with expert advice together with a comprehensive range of after-sales services.

We know that everyone has a preferred way of shopping. That's why H.Samuel have developed a market leading multichannel shopping service to ensure that you'll find the right product in the right place and at the right time. Our very first website launched in 2005, so whether you like to spend time browsing in one of our many stores or need the speed and efficiency of an online marketplace, today you can research product and shop online on our in-depth website. Order to your home or collect your order for free from any of our stores at a time that's most convenient to you.

With our customers at the core of our business, we pride ourselves on our customer experience and service. We love to engage with our customers online, so get the latest news and updates by following us on social media, where you can get involved in discussions surrounding our exciting products, brands, and services.


Celebrate Life. Express Love - that's our mission. As the largest global jewellery retailer, our teams are passionate about doing just that by putting the customer first and delivering exceptional product, expertise and service.

If you have the passion and dedication to help people create and celebrate special moments, click here to explore our opportunities.


Firmly established as the UK's favourite high street jeweller, H.Samuel brings together an unsurpassed range of quality products at exceptional value. Customers will find an extensive collection of diamond, gold and silver jewellery, as well as the most popular fashion and watch brands. We also offer a large range of the top collectibles and an inspiring selection of gifts for every occasion and budget.

Our buying and merchandising teams are constantly on the lookout to discover innovative products, exciting new trends and the very best concepts on the market to ensure that H.Samuel offer our customers the very best the world of jewellery and watches has to offer. We continuously launch new brands and collections online and in stores to ensure that whatever you're shopping for, there is always an option that will help you say it better and express your individual sense of style.

As well as supplying you with beautiful products, we take the issue of responsible sourcing extremely seriously. H.Samuel were a founding member of the Responsible Jewellery Council, and adhere strictly to the Kimberley Diamond Process. For more information on these policies visit our customer services page.

We hope you enjoy looking through our website and shopping with us. We can't wait to continue being part of all your special moments for years to come! Whatever the occasion, H.Samuel is here to help you say it better.