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We have been providing affordable eyewear that doesn’t compromise on quality since 2004, and over 1 million customers later, it’s clear to see why we are the UK’s most-trusted online glasses retailer.

With a team of qualified in-house opticians ready to check through your order, you can rest assured that you’re in professional hands. These are just some of the reasons why over 100k positive reviews on Trustpilot have earned us an ‘Excellent’ rating.

Glasses Direct began as an affordable option for people in need of corrective glasses. Founded in 2004 at a time when a decent high street pair would set you back a few hundred pounds, one man decided to change this problem. Since then, Glasses Direct has gone from strength to strength to become the UK’s leading online prescription glasses retailer.

For a long time, buying glasses online was tricky for a number of reasons like being unsure if particular shapes, colours and styles will suit or fit. At Glasses Direct we solved this with our free Home Trial service that lets you try up to four frames for seven days in the comfort of your home. To further help ensure customers are 100% satisfied with their new frames, we also introduced free 30-day returns (including frames that are fitted with prescriptions) for all UK orders.

Our mission of putting the customer first has resonated with hundreds across the UK as seen with our 9.2 Excellent rating on Trustpilot and over 88k customer reviews. Our amazing customer service team and qualified opticians have been key to achieving this. They help customers with a range of queries including those regarding prescriptions, lenses and even offer style advice!

To help put our philosophy on a global stage, we were acquired by Essilor International in 2016. Their inspiring ethos of “improving lives by improving sight” not only makes them a leading force in the industry but also sits with our values. Through this, we’ve been able to partner with and support Vision For Life’s Buy One, Give One programme. This programme provides sight to those in need around the world.

A lot may have changed since 2004, but one thing remains consistent: we still place importance on providing affordable eyewear for everyone.

From marketing and media to strategic planning and category management, we’re building our teams, our brand, and the future of ecommerce.

We’re customer advocates every step of the way, furthering our mission of making shopping for home both easy and fun.

In the heart of Boston’s historic Back Bay neighborhood, our global headquarters is home to the teams driving the business and brand through innovative technology and customer centric strategy.