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While traveling abroad, our founder, Roy Hessel, was entranced with the different cultures but noticed that not everyone had access to something that is vital to living, perfect vision. ROY FOUNDED EYEBUYDIRECT WITH ONE GOAL IN MIND.

We have made our customers, our business and they are our voice. Whether you’re looking for a fresh new pair of glasses, or find it inconvenient and expensive to visit an eyewear store, we are here for you. So why not let you tell our story, you are the “I” in EyeBuyDirect after all; you are the brand. Our evolution has led us to an opportunity where you speak for us and tell us why EyeBuyDirect.

How we make it affordable

EyeBuyDirect does everything in-house. From concept, design, to manufacturing, we control and oversee the whole process! This allows us to pass the savings onto you, our customers. We’re your one stop, online optical shop! Though we do not have any eyeglass stores you can visit, we are able to offer you the lowest prices by cutting out the gimmicks.

The beginning

I founded the company on the belief that quality eyewear should be accessible, and more importantly affordable, to everyone.


EBD takes Roy’s story and uses it as inspiration in the design of our frames and the collections we create.

Vision for everyone

Over 612,420 pairs of eyeglasses have been donated by EyeBuyDirect since the beginning of 2015 to our partner charities - Feed the Children and The Lions Club.