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From modest beginnings in 1949, Ernest Jones has grown from a single store in London's Oxford Street to a highly reputable national chain of over 180 jewellery stores - bringing to suburban and provincial locations the quality, range, presentation and high standard of customer service once only available in London's West End.

Ernest Jones is now firmly established as the UK's diamond and watch Specialist. You'll find a breathtaking collection of exquisite diamonds, including engagement rings, eternity rings, necklaces, bracelets, earrings and much more. We also sell the exclusive Leo Diamond with its unique, patented precision cut which gives it superior brilliance and sparkle. Our fully trained staff are passionate about what they do and will give you all the advice you need. We have a wide range of wedding rings and jewellery in classic and contemporary designs. We keep an eye on the latest trends and our fashion jewellery includes stunning cocktail rings and vintage-style pieces that you'll love to own.

Ernest Jones stocks some of the world's most prestigious watch brands, such as TAG Heuer, Gucci, Emporio Armani, Rado, Omega, Dreyfuss & Co and Longines. We have a team of watchmakers who have trained with some of the world's most prestigious watch houses and offer the highest standard of service to help keep your watch in top condition. Indeed, Ernest Jones has more technically qualified watchmakers than any other UK jeweller. Many Ernest Jones stores have a purpose-built workshop and a watchmaker on site, with the latest diagnostic and testing equipment.

As well as diamonds, jewellery and watches, Ernest Jones has gifts for every occasion and luxury accessories from top brands including Mont Blanc and Hugo Boss.

For every Rufus, the CLIC Sargent Puppy, bought in Ernest Jones stores all profits will be donated to CLIC Sargent. The sale of five Rufus Puppies could pay for one hour of a CLIC Sargent Play Specialist’s time to help children prepare for and cope with treatment.

For more information on CLIC Sargent visit

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The Luxe Journal

Whatever you want to say with your gift this festive season, we’ll help you find just the thing. From watches that shimmer and shine to keep-forever jewellery, we’ve got a whole host of ways for you to show that special person what they mean to you. Because every gift tells a story.

I think that our passion comes from the realisation that as a brand that creates unique bridal engagement collections The Diamond Story can contribute a small part to the significant journey of each diamond in that it will go on to represent the beginning of one of the most special partnerships in the lives of our clients

Round brilliant diamonds have been coveted for decades, but now it’s scintillating fancy shaped diamonds that are enjoying a sparkling renaissance. Here are the fancy cuts you shouldn’t be without…