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To give you better bare skin every day. Our iconic ORIGINAL Loose Mineral Foundation was the first makeup to actively improve skin, with a formula so pure you can sleep in it. Today, our commitment to clean, conscious, skin-improving cosmetics is stronger than ever. Our cruelty-free, vegan formulas are clinically proven to improve skin texture and tone—instantly and over time—and they’re safe for even the most sensitive skin. The more you wear it, the more your skin improves.

It should do good for your skin. Our clean, clinically proven formulas use the purest, fewest ingredients to protect and improve your skin every day, so your skin looks better bare.

Our clean, clinically proven formulas work hard to actively improve your skin—instantly and over time. And the more you wear it, the more your skin improves.

Our clinically proven formulas start by strengthening skin’s barrier and defending against daily damage—and that means our plant-powered and mineral actives can work harder to improve your skin daily. Smooth the look of fine line and wrinkles, minimize the appearance of pores, even out skin tone, and restore radiance. It’s easy to address any skin concern with a customized routine that meets your skin’s unique needs.

Clean, pure and naturally protective. We use minerals because of their unique ability to protect skin from damaging UVA and UVB rays—leading to visibly improved skin texture and tone—as well provide customizable coverage without clogging pores, causing breakouts or irritating sensitive skin.

Our mindfully made makeup enhances your unique skin tone while protecting from daily damage so your perfect match does more for your skin.

Every ingredient we put into our clean foundations, concealers and setting powders works hard to give you better bare skin every day. Our mineral-based formulas visibly improve skin’s condition, while protecting with reef-safe SPF.

Our Try On feature allows you to test any (and all) shades of makeup from the comfort of home. The easy-to-use digital tool requires nothing more than your cell phone or laptop camera. Play around with color and discover your new favorite shade, virtually.

It’s a fact: the beauty industry needs to improve when it comes to minimizing packaging and reducing waste—and we’re here to promise that we’re going to do better by our planet every day.

We’ve reduced our use of virgin plastic and minimized the amount of raw materials used in our packaging. Our new bottles and jars are made with Post-Consumer Recycled materials, and our makeup bags are made from recycled plastic bottles. Recyclable cartons and eyeshadow palettes are made from responsibly sourced Forest Stewardship Council-certified paper.

There’s a better way to be beautiful, and that’s by making sure all of our skin-improving formulas are 100% vegan and cruelty-free.

These are the values we live by and they’re the values our community lives by too. We are PETA-certified, never test on animals, and our formulas include NO animal products, by-products or derivatives—ever.