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Sexy, Daring, Provocative & Naughty –
We push boundaries & buttons to give our customers exactly what they want.


Ann Summers is an iconic empire and multi-channel retailer.

Our journey has been paved by the Golds and we've got one hell of a heritage to be proud of.

We stand for sexual liberation, experimentation and mind-blowing satisfaction. If there’s something our team of experts don’t know about sex, it’s not worth knowing. The imitators are flattering but we are the trusted authority in the industry; the pioneers of pleasure, the originators of body shaking ‘OH’s!’ and the inventors of the Rampant Rabbit (you’re welcome). We encourage sexual awakening and we’ve dominated the market for over 40 years, selling over 2 million Rampant Rabbits, with stores nationwide and thousands of parties held each week. We will continue to provide the nation with must-have lingerie and the latest in sex toy innovation. We are synonymous with female empowerment.

Take a look at our timeline including retro rabbits, retail revolutions, revelations and royalty.

We are Ann Summers and this is our story.


Look who we’ve seen in our latest collection.