![](/laravel-filemanager/app/public/wetbrushcom/Screen Shot 2023-02-28 at 13.14.11.png)
Our Story
Launched in 2005, the revolutionary Original Detangler solved a universal problem - liberating hair from the pain and strain of tangles. Overnight, the hair experience was transformed for all ages and hair types - and this problem-solving philosophy has inspired our broad range of innovative, technology-forward hair products.
Championed by pros from the outset, Wet Brush was quickly adopted by their clients - igniting a global craze and a loyal consumer base. This organic multi-generational community continues to grow through a genuine love of our brushes, the exceptional experience and result of using them, and their trend-forward colors, prints, and limited-edition collections.
From solving the struggle of detangling, we’ve gone on to create solutions to endless hair challenges - and it’s this dedication to revolutionizing the hair experience that continues to drive us.
![](/laravel-filemanager/app/public/wetbrushcom/pexels-kampus-production-6948137.jpg)
What we stand for
![](/laravel-filemanager/app/public/wetbrushcom/pexels-alex-green-5691895.jpg)
Ease
We simplify and take the stress out of everyday hair routines with problem-solving essentials that are enjoyable, effective and easy-to-use.
Transformation
We’ve transformed and elevated the hair experience for all by pushing the boundaries of what is expected and possible from hair product.
![](/laravel-filemanager/app/public/wetbrushcom/pexels-rodnae-productions-10566156.jpg)
![](/laravel-filemanager/app/public/wetbrushcom/pexels-yan-krukau-7020353.jpg)
Out-Of-The-Box
We’ve revolutionized the hair experience with industry-first products that combine innovative technology and sustainable materials with out-of-the-box thinking.
Community
Our products are for everyone - all ages, genders, and races are represented and celebrated. From stylists and hair lovers, to everyday consumers, our inclusive community comes together through a shared love of the Wet Brush experience.