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Decathlon

It’s simple. Make the best products
and sell them at the best prices.

We believe in the benefits of sports. At Decathlon, every member of our team is driven to create innovative, quality, affordable sports equipment and products so as many people as possible, all around the world, can play more. We’ve changed the game by creating real value at true cost. And now, see how we’re rolling out state by state the Decathlon sports gear and products loved around the world.

We innovate to champion the athlete in everyone.

Whether a novice or an expert, we create for you. Whatever the barrier to participation, we innovate to overcome it. Everyone deserves the chance to take aim, hit the field or the slopes, climb, swim, ride or run farther than they did before.

High quality. Low prices.

Decathlon is focused on how we can give the most and charge the least—whether through reduced advertising and packaging or maximizing innovation and investing in our people. For 40 years, we have made sports accessible for hundreds of millions of people around the world. Come play with us.

Efficiency at every step.

By having brand design, innovation and customer service integrated, Decathlon realizes massive efficiencies. Efficiencies allows us to reduce waste and deliver high quality sporting goods efficiently and at a fair price.

Lifetime, not one time.

Our products are meant to encourage all people to play sports regardless of ability or status. The quality and price make it possible to afford all the items required to participate confidently. Our goal is to build a lifetime relationship with you. In fact, your happiness is our passion. Our strategy is to improve lives.

Your happiness is guaranteed.

At Decathlon, we want to establish long term relationships with our customers. If you are unsatisfied with any product, bring it back. We’re not happy until you are.