Our business touches people and places daily. It stretches from those working in factories to produce garments to colleagues retailing them in stores and online. It impacts the environment and communities, from manufacturing processes to final distribution. So we’ve made a commitment. A commitment to positively affect everyone and everything our business touches, so that together, we can build a better tomorrow.

We’ve set ourselves some goals which we hope to achieve by 2025. These will impact five different areas of our business across all brands within our group.

To protect the environment and the people who make our clothes, as well as reduce the number of chemicals we use, we’re committed to sourcing more sustainable fibres for our products. We’ve already made headway in this space with new, more sustainable and recycled fabrics in our 2020 collections. We are radically scaling up sourcing of sustainable alternatives for the main fibre types that make up the majority of our products. The key fibres we use are cotton, synthetics (polyester, acrylic, polyurethane etc.) and man-made cellulosic fibre such as viscose. To find out more about these fibre types and their sustainable alternatives read our Quick Guide to Sustainable Fibres.