prettygreen.com
Pretty Green, founded by Liam Gallagher in 2009, is a British menswear label that fuses mod and rock heritage with contemporary cuts. Known for bold paisley prints, tailored shirts and resilient outerwear, the brand targets music-minded men seeking vintage-inspired, wearable statement pieces.
Key Highlights
Product Details
Signature Shirts
Pretty Green shirts are a focal point: patterned button-downs, bold paisley and checked designs in cotton and blended fabrics. Expect slim-to-regular fits, contrast trims and shirt styles that reference 60s/70s tailoring while remaining contemporary. Shirts are easy to dress up with chinos or down with denim, and the brand rotates seasonal colorways and limited prints frequently.
Outerwear & Coats
The outerwear range emphasizes practical details — lined parkas, waxed-cotton jackets and tailored overcoats with heavy-duty zips, storm flaps and hood options. Finishes skew classic and slightly vintage, built for layering through UK seasons. Many styles are statement pieces in solid or muted tones with occasional patterned linings or artist-collaboration trims.
Knitwear & Styling
Pretty Green jumpers and knitted pieces lean on heritage textures: crewnecks, cardigans and roll-necks in merino blends and heavier cottons. Look for subtle patterning, ribbed trims and seasonal color palettes that pair neatly with denim or tapered trousers. Knitwear is positioned as a layering staple — easy to mix with shirts or over tees for a lived-in look.
Shop Categories
Our Take
What we like
- Distinctive rock-and-mod signature aesthetic tied to a clear brand story
- Well-made outerwear and durable hardware suited to UK conditions
- Strong selection of patterned shirts and seasonal limited prints
- Regular collaborations and seasonal drops keep the line fresh
Worth knowing
- Prices trend toward the premium end of high-street menswear
- Popular sizes and limited prints can sell out quickly
- Footwear and certain categories are smaller in selection compared with core ranges
