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Our purpose is “to inspire that New Look feeling”.
What does it take to become the No.1 fashion destination for every body?
We are looking to the future with confidence as a leading broad appeal fashion destination which has been loved by customers for over 50 years. The combination of a cohesive omnichannel model, conveniently located stores, and feel-good fashion at great prices puts New Look in a strong position to deliver long-term and sustainable growth.
Our strategy
Our new strategic pillars represent an evolution of our founding values, recast for a changing retail landscape and a world of new customers, new challenges and new opportunities.
Feel-good fashion
For us, this means dialling into the trends our customers love, when they love them the most. It means accessible styles, perfect fits, great quality fabrics and also being transparent across our business.
Easy & inspiring experience
Through our new omnichannel approach, we want our customers to be able to harness that 'New Look feeling' wherever, whenever.
A brand that uplifts and unites
Being a fashion brand for every body means exactly that—we cater to and celebrate the things that make our customers different and the things that unite them.
Our business model
An omnichannel approach
We believe the combination of our online platform and the extensive geographic reach of our UK and ROI store portfolio will continue to give us a competitive advantage—giving our customers unparalleled access to our product in the most local and convenient way possible.
A collaborative effort
We plan our sales, stocks and margins carefully, with our customers’ at the heart of every decision we make. Our design team utilises supplier intel and trade analytics to develop a broad appeal product for our customers, while our buying team find the most efficient routes to deliver margin. Finally, our merchandisers ensure our stock is in the right place at the right time.
A more sustainable global supply chain
We’ve built and sustained strong, strategic relationships with our suppliers in 20 countries, plus the factories involved in production for us. Our goal is to put ethics and sustainability at the heart of all that we do, inspiring and upholding high standards in our own business and across our supply chain.
Kind to Our Core
To be ‘Kind to Our Core’ is our key aspiration when it comes to sustainability. Whether it’s in supporting the factories which we work, our wider communities or working to minimise the impact we have on the planet itself, we believe in reaching our ambitions through enacting meaningful change.
A robust infrastructure
Our directly operated, highly automated Distribution Centre at Lymedale, Stoke-on Trent, has the capacity to process up to 180 million units annually and operates 24 hours a day, 363 days a year. This operation handles deliveries for our stores in the UK and Ireland, plus global fulfilment of all e-commerce and 3rd party e-commerce orders. Our London and Weymouth Support Centres accommodate our people across all areas of the business, providing a safe, welcoming space where teams can work collaboratively.
A vibrant social conversation
We use our ever-growing social media channels to inspire and engage. Our channel-specific content is carefully tailored to resonate with our customers wherever they are. Always positive and relevant, it’s a huge part of how we express who we are, what we stand for and what we do
A united team
We work hard to build a pipeline of future talent and support all our colleagues. We want to ensure they have a fulfilling career with us, and we’re committed to rewarding our teams based on their performance and the way they role-model our values.
