Fashion is our expression and we have a passion for it. But it doesn’t stop there. We want to make a difference.  We want to empower women to empower the world.

Monki first came to life because there was no Monki. And since that day our mission has been to empower young women across the globe to salute sisterhood. Whether we address social sustainability, body rights, mental health, periods – or simply new fashion trends, we want to inspire everyone to express their own unique style and feel worthy just the way they are. Our aim is to offer an alternative, when it comes to our store experience, in our signatures style and in our mission to empower.​

As a purpose-driven brand we not only want to be recognised for our on-trend collections and sisterhood values, but also for our brave sustainability efforts and conscious initiatives. We’re in this for the long-haul and we’d love for you to join us on this journey.

Monki aims to be part of driving global change by putting its purpose, to empower women to empower the world, at the forefront of everything the brand does. Monki.com delivers to 31 markets, and via International shipping to an additional 64 destinations worldwide. Over 90 concept stores offer the Monki IRL experience across 18 markets. Founded 2006 in Sweden, Monki is a brand within the H&M group. 

Here at Monki we not only want to be known for our on-trend collections and sisterhood values, but also for our responsible efforts and conscious initiatives when it comes to sustainability.

We know this won’t happen overnight, but we are committed to being part of the change and will keep taking the best choices we can. We’re in this for the long-haul and we’d love for you to join us on this journey.

As a brand we work hard to reduce our environmental impact by making responsible choices and maximising the value of products and resources. We are working towards becoming a circular business in order to reduce and limit the negative impact on the climate and environment, while continuing to deliver great fashion and empower our community.

Here are some of the goals we have set ourselves in line with this:

• We are dedicated to using better materials in all products, as part of the bigger goal that all our materials should either be recycled or sourced in a more sustainable way by 2030.
• We also work towards having 100% of our products designed for circularity by 2025.
• All packaging we design and produce will be reusable or recyclable by 2025

As a part of the H&M Group we work together to reach our goals.

You can read more about goals and the work to reach them on the H&M Group pages regarding circularity here, circular business here and circular design here.

You can also access the yearly Sustainability Disclosure here.

If you want to find out more about Monki specific projects in this area you can access the Projects and Collabs link above. Or explore the other tabs to find out more about garment care, how to recycle and also how to give your clothes another life.