ariat.com

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Ariat is an American performance footwear and apparel brand rooted in equestrian and western culture. The label pairs technical innovations with classic western styling across boots, work footwear, riding apparel and denim for men, women and kids who need durability and function.

Founded1993

Best forEquestrian, western and work performance footwear and apparel

Price range$$

Ships toUnited States · Canada

What to know

🥾Performance bootsAriat is best known for durable western and riding boots built with performance technologies intended for long days in the saddle or on the job.

🤠Western heritageClassic western styling—cowboy boots, embroidered details and rugged leather—meets modern comfort, making Ariat a go-to for western lifestyle shoppers.

🛠️Work-ready gearAriat’s work and safety boot lines include waterproofing, protective toes and slip-resistant soles designed for tradespeople and outdoor work.

About Ariat

Footwear focus

Boots are Ariat’s cornerstone: western cowboy boots, paddock and riding boots built with their ATS (Advanced Torque Stability) and shock-absorbing soles for comfort and stability. Materials trend toward full-grain leather and waterproof treatments. Expect styles for arena and everyday wear, offered in multiple widths and sizes to accommodate riding and long-shift use.

Work & utility

Ariat’s work collection targets construction, farm and industrial wearers with steel- or composite-toe options, electrical hazard-rated soles, and rugged outsoles for traction. Many models include waterproof membranes and insulation variants for cold-weather jobs. The line balances protection regulations with the same comfort-focused footbeds and support found in their equestrian footwear.

Apparel & riding

Beyond boots, Ariat offers technical riding jackets, denim, shirts, chaps and base layers that prioritize mobility and breathability. Outerwear often features insulation and waterproof finishes for trail and ranch use, while jeans and western shirts retain authentic styling with reinforced stitching for durability during daily riding and farm tasks.

Shop categories

Western bootsWork bootsRiding bootsJackets & outerwearJeans & pantsShirts & topsAccessories & socksKids' footwear

Our verdict

What we like

Durable, high-quality construction suited to riding and work
Performance technologies (supportive footbeds, shock absorption)
Authentic western styling plus functional outerwear
Wide selection of specialty boots and sizes

Worth knowing

Priced above inexpensive fast-fashion brands
Limited high-fashion or trend-driven apparel options
Some popular models can sell out in certain sizes

Help & FAQ

Where does Ariat ship?

Ariat ships primarily from its regional storefronts. Shipping destinations and options depend on the site you shop from; the checkout will show available countries, carriers and delivery times for your address.

What is the returns policy?

Ariat typically accepts returns of unworn items within a set window (see site for current days). Returns are processed through the online returns portal; clearance or final-sale items may be excluded. Always confirm the current policy and return instructions on ariat.com.

Are there discounts or promotions?

Ariat runs seasonal sales and promotions and often offers email subscriber deals. Promotions vary; check the website’s sale section and sign up for emails to receive offers and early access to discounts.